Last week Kristyn called me up to tell me about a new life coaching and personal training business venture she’s starting up. She understands the value of strong imagery in branding her business and hired me to create a series of urban and sporty images that will help define her brand (e.g. herself). She wanted a combination of urban lifestyle and athleticism for the storyboard summed up by the following values: confident, loving life, focused yet approachable. For being such a small town, i’m always amazed at the variety of portrait photography locations that Boulder, Colorado has to offer. We scouted a few photography locations around Boulder, and I was able to find an urban alleyway off Pearl Street that has a big city urban feel while being less than a mile from the mountains.